How the iPhone 4S Was a Letdown and Why It Doesn’t Matter
To the disappointment of many, Apple announced the upcoming release of the iPhone 4S, the next iteration of the iPhone line. It wasn’t that people didn’t want a new iPhone. It was that nearly everyone expected the iPhone 5.

Sunny Skies for Apple
Is Apple becoming a victim of its own success? The last few months and weeks have been marked by a frenzy of iPhone 5 rumors and speculations. Without a single word from Apple, the media jumped on screenshots of purported iPhone prototypes, exhibiting everything from new bevels, stretched display screens, and redesigned home buttons. There were rumors of carrier deals, including a last minute $20 billion Sprint-iPhone 5 exclusivity deal that sent blogs and analysts to a fury up until the final minutes leading up to the keynote. And like internet fan fiction, stories have circulated throughout the web on a dream iPhone 5 – replete with NFC, a larger display, and 4G functionality – none of which materialized. As Apple continues to hold the title as the leader in smartphones, the public has come to expect nothing but the very most from the Cupertino giant. It’s challenged the market with leaps and bounds with the initial iPod, iPhone, and even the iPad. Yet to expect groundbreaking changes in each yearly product iteration may be a feat too big for even Apple to tackle.
Still, despite downtrodden consumers taking to the web in protest post-announcement, Tuesday’s “disappointment” is expected to be but a blip on Apple’s continued dominance of the smartphone market. iPhone 4 owners who were hoping to upgrade will simply wait out to what will now be next year’s anticipated iPhone 5. Sprint users and those looking for a new phone will still have a solid option with the iPhone 4S. The real question is, despite the “failure” to deliver the iPhone 5, will Apple truly lose any consumers? No, in fact, their consumer base is expected to continue to grow, especially as the US smartphone penetration is only at around 33% according to a July comScore report. There’s still plenty of new fish for Apple.
So lesson of the year? Rumors are only rumors until it’s official. Despite all the speculations from every analyst, website, and blog out there, nearly all but a few of the rumors ended up true. It seemed like every website, news channel, and blog labeled yesterday as an iPhone 5 event – a pretty big miss on everyone’s part. As it turns out, Apple tends to play things rather conservatively. We saw the iPhone 3G move to the 3GS, now the 4 is followed with the 4S. So we’ll probably see the 5 next year, with some sort of 5″S” model the year after. Molly Wood of CNET actually has a pretty good theory to that pattern – it comes down to carriers. Plus Apple doesn’t need to rush – it’s got the top selling phone in the market.
And so now what? Well, my suggestion, if you have an older iPhone (not iPhone 4) and your contract is up, it might be worthwhile to look into the 4S. It’s still among the best smartphones in the market and the upgrades are still quite substantial (dual-code A5 chip, Siri voice commands, improved camera). For current iPhone 4 users, you might want to wait. It’s pretty likely the iPhone 5 will be released sometime next year, with substantial upgrades to the hardware – you don’t want to lock yourself into a two year contract at this point. And for the rest of us, enjoy the 24-48 hours of rest before the next batch of iPhone rumors start cropping up. Oh wait, too late.










