Caught in the Crossfire of Patent Wars

For the past few days I’ve been refreshing my mailbox nonstop, waiting for the shipping confirmation for the new HTC EVO 4G LTE. I was hoping to get a brand new phone before my trip to London next week. Unfortunately it looks like I’ll have to go with my old phone, as my phone will, at least for now, be stuck at US Customs, pending investigation of Apple patent infringement. We’ve all joked about patent wars, but the war has now hit home, and consumers are caught in the crossfire.

So let’s jump back to last year. Apple won a order to ban HTC Android devices based on a claim that HTC had infringed on several of Apple’s patents, one of which included the ability to turn phone numbers and email addresses into active links. The International Trade Commission (ITC) delayed the ban to April 19th, to allow HTC to work around this issue. Now Customs has to investigated to see if the two devices in question (HTC One X and HTC EVO 4G LTE) have been tweaked enough to be cleared.

The web was instantly filled with angry remarks from both the Apple and Android fan camps. Apple is being ridiculous to resorting to such actions when the company itself was built on ideas “taken” from others. HTC didn’t do enough to work around clearly defined technical issues and patent infringements. Sprint didn’t do enough to inform the many fans who rushed in line to pre-order, thinking that their phone would arrive before the original release date of May 18. Then there’s just the overall patent system, which many have called broken or in need of major reform.

While it’s very easy and tempting to start pointing fingers while I fume at the idea of having to deal with a two year old phone for my weekend vacation, one thing is clear – no matter what the outcome is, it’s clear that consumers are losing out. Competition is supposed to force companies to strive to build better products. Instead of focusing on innovation, many technology and manufacturing companies are more focused on entangling themselves and everyone around them in a web of patent lawsuits, threats, and settlements in a legal Cold War. Then again, perhaps it takes a Cuban Missile Crisis for everyone to realize that this madness needs to stop.

It’s a shame that I probably won’t get my phone in time but all the same, there’s not much I can do. Well, I’m less inclined to consider buying a Macbook to avoid supporting Apple (although I’ll still use my iPad). Still, like pawns stuck in a war, I’ll be spending my time on the fringe of the western front, dreaming of a world where cases like this could be settled in a boxing match between Tim Cook and Peter Chou.

For a more technical read on the case, check out the Verge.

Lesson from HP: Non-Apple Tablets, It’s About Price!

In the past 12 hours, I’ve seen more friends buy HP Touchpads than all the days leading up. In fact, I personally didn’t know a single person who bought a HP Touchpad ’til now. What made all the difference? The price dropped, to $99.

HP Touchpad Now $99

Competition needs to be in price

The irony is that for the days leading up to HP’s announcement on the Touchpad (and the subsequent price drop/fire sale), HP had spent millions of dollars on advertising, hiring celebrities like Lea Michelle and Manny Pacquiao. What’s become evident now is that consumers weren’t moved by the branding or the messaging. It all came down to the price point. The HP Touchpad is now selling out. Had HP utilized those advertising dollars on price cuts or offers, the TouchPad may have lived on.

What HP has provided though, is a valuable insight into the tablet market. Lately, several analysts have suggested that the tablet market doesn’t truly exist – that consumers weren’t looking for tablets per se, they just wanted the iPad. Perhaps that’s not entirely true either though. With this rush for TouchPads, there definitely is interest. It’s more a question of value and worth. How much is a consumer willing to pay for a non-Apple tablet.

In all other devices including smartphones, laptops, computers, etc., nearly every competitor of Apple is priced much lower than the Cupertino giant. Strangely, despite coming in much later to tablet market, companies like Motorola, HP, Toshiba, RIM, and HTC have been pitting their tablets directly against the iPad, even when it comes to price, with prices in the $500+ range. However, they fail to recognize that Apple (and the iPad) carries an additional brand value that no other tablet maker has been able to replicate. Thus, when you stack these tablets against one another, Apple wins out. The key, perhaps, is to mark down the pricing, even if it means taking an inital loss.

Android smartphones have been able to dominate the market by becoming a low cost alternative to the iPhone. Same can be said of the Blackberry of the last few years. Tablets, whether of Android, RIM, or WebOS origin needs to consider this strategy. Forget the branding, multi-million dollar ad campaigns, or trying to “be” the iPad. Instead, offer users with a similar experience for half the cost of the iPad. It’s not the prettiest thing to hear, but it can potentially save other tablets from going down the same route as the Touchpad.

Stop Me from Buying an iPad: An Android Tablet Wishlist

Alright Android-tablet manufacturers (yes, I’m talking to you Motorola, Samsung, HTC, LG, and the rest of you out there!). In approximately five days there’s a very good chance I’ll be dropping a good sum of money to Apple to get an iPad 2. You have five days to convince me that I should hold off and wait for one of your devices. Here’s what you need to offer to win me over.

Honeycomb
This should be a given but yes, I want Google’s tablet-specific Android operating system. It should come bundled in – none of that Froyo + later update business. Honeycomb IS the reason why I’d consider a non-iOS tablet. That should be the top priority.

Android Honeycomb

Camera
Apple’s iPad 2 camera specs were quite the disappointment. I’m not expecting to take any photos with the back camera so there’s no reason to load up the back camera and add to the weight and cost. All I ask for is a decent front facing camera video chat so I don’t look like a dark pixilated mess when I decide to chat with my folks back home or my friends on the other side of the country.

USB, SD, and other Ports
I intend on doing some actual work on this thing, something Apple seems to refuse to do for its consumers. A USB port allows me to import and export documents and files between my computers and tablet. An SD card slot would be nice too, especially for transferring pictures from my camera. If you really want to get ahead of the game, outdo Apple and put in a Thunderbolt port. Don’t forget about the HDMI port too (and again, none of that extra adapter crap that Apple does to skip out on HDMI royalties)

LG Optimus Tablet

Resolution
Apple’s got a 1024×768 resolution for the iPad 2, the same exact one as the first iPad. You know it’s only a matter of time before they kick in their retina display for their iPad 2 HD or iPad 3 – might as well put it in now.

Physical Size
Personally I’ll probably go for a larger tablet, but it’d be nice to see both 7” and 10” models. Still, with all that extra stuff, it’s important to keep this thing thin and light. After all, this is supposed to be a portable device – if it’s as thick as a laptop or as heavy as a netbook, it almost defeats the purpose. Apple manages to keep their devices looking quite good and sexy. Call it superficial, but people are buying it (quite literally).

Apps, Third Party Partnerships, etc.
This is probably more on Google, but we’ve seen devices and carriers make deals. One place that iOS has Android beat is their 3rd party support, especially in apps. It’s been a few years and games are still scarce. Guys, get some partnerships going. Get the big game developers to develop some exclusive games for Honeycomb tablets. What about Skype? There’s no reason why there shouldn’t be video calling via Skype – make it happen before Apple. Apple’s got GarageBand and iMovie – why not get a better Adobe Photoshop/Premiere (for tablets), podcasting/audio recording software, and some good word processing/spreadsheet/presentation apps in. iOS is forgiven of their limitations because of their app ecosystem – but that doesn’t have to stay exclusive to them.

iOS App Ecosystem

Pricing
I don’t care how loaded it is, you can’t sell it for more than an iPad, at least for the consumer market. $499 16GB WiFi only is your goal. If you match it, you’ll do well. If you can get below, you can do some actual damage. Tablets are not cheap, but right now people are getting settled in to them. Apple’s already won the front in mindshare. To win it in the long haul, you’ll have to take a cut (and perhaps a big hit). Otherwise, you’ll just be another tablet sitting in the back rack of Best Buy collecting dust.

Timing
Get this device out by mid-year. If it takes longer than that, I might as well get settled with an iPad. Oh, and definitely don’t pull a Microsoft with a 2012 strategy. Seriously though, start announcing your release windows. We’ve got a bunch of announcements but no dates – ambiguity does not help sell a product. Start committing to certain deadlines. Even if you do have to push it back, it at least gives consumers something “concrete” to latch on to. Otherwise, it’s just another magical white unicorn to join the ranks of the white iPhone.

Balance
All the things I listed – you can’t just do 80% of it. Whether you like them or not, what Apple does, they do it rather well. They manage to balance their products so that you never have to worry too much about one issue over another.  If you get all these things I listed in but price it at $800 or give it a battery life of 4 hours, it’s never going to compete and sell. This is where all the years of experience in manufacturing, R&D, and business need to come together. You gotta tie this all up in a neat bow and make sure the darn thing works, and works well!

So there you have it. You have five days (really four) to make a big announcement to get people to wait. Once Friday rolls by, you’ll lose a ton of people over to the iPad (along with extensive media coverage). I’m telling you now, I’m one of those many people willing to wait, but you got to give me something worth waiting for.

Gigawhat Episode 23: Tweet Blocked!

Iyaz returns as we make sense of the latest news and rumors. Are you locked out of Twitter? Why even try a non-official third party app? We also give our thoughts on the Facebook phones as well as the latest batch of Apple rumors, including the iPad 3, iPhone 5, and the next line of MacBooks.

Don’t forget to subscribe to us on iTunes with the link below and follow us on Twitter (Derrick at @derrickc82, Iyaz at @iyaz. Leave a comment and check out the links to the show on the blog post.

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Show Links

UberTwitter Responds to Twitter Lockout: http://www.quora.com/Why-did-Twitter-suspend-UberTwitter

Nokia-Microsoft Partnership: http://news.cnet.com/8301-30685_3-20031468-264.html

Xoom Pricing: http://techland.time.com/2011/02/16/motorola-xoom-tablet-to-start-at-600-verizon-version-at-800/

Atrix 4G Release Date: http://www.pcmag.com/article2/0,2817,2380540,00.asp

HTC Facebook Phones: http://www.androidcentral.com/htc-salsa-and-chacha-under-glass-mwc

Apple’s New Subscription Rules: http://www.dxstuff.com/2011/02/16/is-apple-shooting-itself-in-the-foot/

iPhone – Cheaper, Not Smaller: http://arstechnica.com/apple/news/2011/02/iphone-may-get-cheaper-but-not-smaller.ars

MacBook Launch: http://www.appleinsider.com/articles/11/02/18/apple_gearing_up_for_major_product_launch_early_as_next_week_sources.html

App of the Week

Words with Friends (Android): https://market.android.com/details?id=com.zynga.words

Androidify (Android): http://androidify.com/

Starfront Collision (iOS): http://itunes.apple.com/us/app/starfront-collision/id402025815?mt=8

Gigawhat: Episode 5 – Leakages and Pads (and Froyo, too!)

Mind out of the gutter! We’re of course speaking about the white iPhone 4 delays (due to light leakage) and the plethora of tablets and slates hitting the market. Looks like the next Android firmware update (2.2 aka Froyo) will be coming soon to certain phones. Meanwhile you might want to rethink that PS3 update. All this and more in this week’s Gigawhat!

Don’t forget to subscribe to us on iTunes with the link below and follow us on Twitter (Iyaz at @iyaz, Derrick at @derrickc82). Leave a thought or comment as well on the blog post at dxstuff.com.

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Show Links

Android 2.2 Rolling Out for the HTC Evo: http://www.androidcentral.com/original-droid-getting-android-22-next-week

Android 2.2 Rolling Out for the Motorola Droid: http://www.androidcentral.com/original-droid-getting-android-22-next-week

Android 2.2 Rolling Out for the Motorola Droid X: http://www.androidcentral.com/droid-x-gets-froyo-late-summer-motorola-says-froyogeddon

PS3 Firmware Issues: http://www.engadget.com/2010/07/31/ps3-firmware-3-41-said-to-be-causing-hard-drive-upgrade-problems/

New Kindle Releases: http://www.amazon.com/Wireless-Reading-Display-Graphite-Globally/dp/B002FQJT3Q/

Possible Blackberry Slate?: http://www.mobilecrunch.com/2010/07/28/rim-buys-blackpad-com-presumably-as-a-home-for-their-blackberry-tablet/

Sprint PEEL Case for the iPod Touch: http://www.dxstuff.com/2010/07/30/ipod-touch-3g-case/

iPad Magazine Subscription Challenges: http://www.macrumors.com/2010/07/28/apple-squashing-ipad-magazine-subscription-plans/

Apple’s Competitor Attenuation Videos Removed: http://techcrunch.com/2010/07/31/antenna-videos/

White iPhone Delays: http://www.thestreet.com/story/10819663/1/apple-grapples-with-white-iphone-light-leak.html

K-Mart’s $150 Android Tablet: http://www.engadget.com/2010/07/26/augens-150-android-tablet-hits-kmart-circular-coming-to-store/

Gigawhat: Episode .99 – Crazy for Phones

With a show title finally chosen, we look into the iPhone craze sweeping the nation. Deciding on a new phone? We break down the iPhone and give our two cents to the good, bad, and ugly. And for those not drinking the Apple Kool-Aid, we look at some other great options, including the Aria, Evo, and Droids. We also give a voice to Google Voice and take a peek into the future of porn (apparently you can find it on the web!).

Feel free to leave your thoughts on the show or our new name. And hey, we’re finally on iTunes! Subscribe to us with the link below and follow us on Twitter (Iyaz at @iyaz, Derrick at @derrickc82).

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Show Links

iPhone Issues: http://gizmodo.com/5572947/if-you-have-these-iphone-4-problems-you-should-exchange-your-phone

iOS 4 Update Rumor: http://gizmodo.com/5573284/rumor-ios-401-update-coming-on-monday-will-fix-reception-problems

Smartphone Spec/Cost Comparisons: http://www.billshrink.com/blog/9032/iphone-4g-vs-evo-4g/

HTC Aria Preview: http://www.androidcentral.com/review-htc-aria-android-smartphone-att

Droid X Preview: http://www.engadget.com/2010/06/15/exclusive-motorola-droid-x-preview/

Google Voice: http://googlevoiceblog.blogspot.com/

.xxx Approved by ICANN: http://www.telegraph.co.uk/technology/internet/7854705/Sex-domain-.xxx-approved-by-regulators.html

Smartphone Comparison Chart

BillShrink has yet again prepared a really cool chart to compare the specs and costs of today’s leading smartphones, specifically the iPhone 4 (AT&T), Droid Incredible (Verizon), Evo 4G (Sprint), and the Nexus One (T-Mobile). What stands out more is the cost, which depending on the pricing plan (unlimited, minimum, etc.) can drastically differ from carrier to carrier.  While there are other considerations (contract eligibility, carrier service, app availability, etc.), it’s still a good reminder of the true cost behind each phone.  Click the link/picture for a larger view (on BillShrink).

Smartphones: The Latest Generation [BillShrink]

HTC Evo Video Review

Video review of the new HTC Evo 4G for Sprint, available now. $199 with a 2 year contract, $449.