iOS Holiday Sale
Several publishers including EA and Gameloft offered heavily reduced pricing for their iOS games for the July 4th weekend. The drop in price can be linked to the immediate jump in ranking among paid apps on the iTunes Store.
This week also marks the release of Capcom’s Street Fighter IV Volt, a sequel to the popular iOS port of Street Fighter IV. This latest release included an interesting pricing model; the game started off at $0.99, increasing by a dollar each day until the final price of $5.99. While this tactic may prove to be useful in driving downloads and increasing game ranking (in the iTunes Store), the massive surge in purchases for pre-existing games for the holiday weekend may have negatively impacted results.
