東西 | dongxi

Twitter’s “Earlybird Offers” finally tweeted out it’s first deal.  Whether or not you actually consider it a deal is another question. For those unfamiliar, Twitter recently made a splash with their @earlybird account, which was created to promote “special time-bound deals, sneak-peeks, and events.” While this isn’t a new concept at all for Twitter (just look up your favorite companies and you’ll find Twitter accounts for deals, contests, news, etc.), it is one of the very few steps Twitter has taken to capitalize on their platform. The tweets are currently only to promote advertising partners of Twitter; in this case, it’s for the Sorcerer’s Apprentice, owned by Disney Pictures, who was the first to use Twitter’s ad-based Promoted Tweets to advertise Toy Story 3.

While immediately receiving over 10,000 followers on its launch day a week ago, the Earlybird’s account has slowed to right above 53,000 to date. To make this something worthwhile to both advertisers and consumers, however, Twitter will need to raise the bar in the number and quality of promoted deals to show that this is a bird worth following.

[@Earlybird Offers]
[Earlybird Offers FAQ]